|Contact||Good Characters, Inc.
438 East Shaw Avenue #222
Fresno, California 93710
Someone once said, "If you are one in a million in China, there are more than a thousand others just like you."
Stand out from the crowd!
At Good Characters, our expansive network of Chinese naming specialists and human perception scientists creates names that are distinctive, speak directly to the Chinese, and are perceived favorably in the greater China market.
Having lived and studied in both the United States and Taiwan, Andy is an expert in the Chinese and English languages as well as their cultures and idioms. He is comprehensively trained in classical and modern Chinese literature and holds a master's degree in psychology focused on bilingual memory research.
A writer and editor for over 25 years, Ann has extensive experience in publishing, developing marketing collateral, technical writing, entrepreneurial development, government communications, and public relations. She is equally comfortable writing or tailoring your documents for the mass market or for corporate executives.
An award winning professor of Psychology and author of articles in professional journals and trade periodicals, Bob is our expert on psychological research design. His books, A Geography of Time (時間地圖) and The Power of Persuasion: How We're Bought and Sold (收買與出賣的秘密) have been subjects of feature stories around the world and have been translated into Chinese and five other languages.
Whether you are a branding manager or a corporate naming consultant, a typical project starts with identification of the desired brand image. Once branding goals are clarified, Good Characters hand picks a team of professionals with expertise in your industry and develops a proposal outlining the scope and estimated cost of our services.