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KQED, Public Broadcasting for Northern California, Pacific Time: What's In a Brand Name?
"For U.S. companies heading to China, translating a brand name can be a tricky business. A California wordsmith is helping companies find the right characters to sell their products in Asia."
Reported by Sasha Khokha. Date: Thursday, June 9, 2005
From English to Chinese
The Fresno Bee: "From English to Chinese: U.S. companies turn to Fresno man for help in translating brands, logos . . ."
By Robert Rodriguez. Photo by Richard Darby. Date: Tuesday, November 23, 2004
The Sacramento Bee: "Character reference: A Fresno man's company helps U.S. clients assure that their messages in Chinese don't get lost in translation . . ."
Date: Tuesday, November 30, 2004