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Good Characters Press Coverage
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Date: Thursday, June 9, 2005
KQED, Public Broadcasting for Northern California, Pacific Time:
What's In a Brand Name?
"For U.S. companies heading to China, translating a brand name can be a tricky business. A California wordsmith is helping companies find the right characters to sell their products in Asia."
Reported by Sasha Khokha
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 "From English to Chinese: U.S. companies turn to Fresno man for help in translating brands, logos..."
Date: Tuesday, November 23, 2004
By Robert Rodriguez
Photo by Richard Darby
The Fresno Bee
 "Character reference:
A Fresno man's company helps U.S. clients assure that their messages in Chinese don't get lost in translation..."
Date: Tuesday, November 30, 2004
The Sacramento Bee
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Date: Friday, October 22, 2004
Reported by Lisa Lieberman, Special to The Business Journal
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Date: Friday, June 25, 2004
Reported by The Entrepreneur's Journal
"... As part of Chuang's plan to build awareness about Chinese brand naming, he has recently written an article that will be published in "The Making of a Name: The Inside Story of the Brands We Buy" written by branding guru, Steven Rivkin."
Order The Making of A Name:
The Inside Story of the Brands We Buy from Amazon.com |
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Date: January, 2004
Black Belt Magazine
"... Have you ever wondered how a Westerner's name might be translated in another language? For David Carradine, there are at least eight different transliterated versions that might be encountered in Asia... "
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