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They're Lovin' It
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Simplified characters. The Chinese have been using traditional characters for several
thousand years. About 50 years ago the Chinese Communist Party
gained political control and changed the writing system. It was a
stepping-stone towards their goal of eliminating characters and
eventually replacing them with the Western Roman alphabet.
Fortunately, this plan is no longer in place. However, simplified
characters are here to stay. At this time, simplified characters
are official in China and Singapore. The traditional characters
are still in use in Taiwan, Hong Kong, Japan (as kanji), Korea
(as hanja), and most Chinese communities in North America.
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Few people can miss McDonald's global "I'm lovin' it" campaign.
You might have noticed the Chinese on their paper cups reading Wo Jiu Xi Huan,
I'm lovin' it in Mandarin, using simplified Chinese characters.
As China has become a very important market for McDonald's expansion, and with the
approaching of the 2008 Olympics in Beijing, we will see more and more Chinese
characters in American and worldwide media.
Learn from McDonald's. Be quick to win Chinese attention. |
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