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The Branding Crisis

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Crisis

Danger

Opportunity

April Newsletter

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Crisis in written Chinese is composed of two famous characters: danger and opportunity, aptly capturing the yin-yang of penetrating the Chinese market. At Good Characters, our mission is to provide fast-growing and ambitious companies with expert Chinese brand naming advice and spare you costly naming mistakes or potential embarrassment. In this quarterly newsletter, discover which Chinese languages matter most to you and learn from others' hits and misses at name branding. Blunders take up page yin inside, while the season's pick of good Chinese names appear on page yang. Welcome to the fascinating world of Chinese characters.

About Us: Good Characters specializes in Chinese brand naming and evaluation. Based in California's San Joaquin Valley, we serve North American companies doing business in the Greater China markets.

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Mail: 438 E. Shaw Ave. #222, Fresno, CA 93710
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