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Are you considering a new company or brand name?
If you do, it would be important to run a Chinese linguistic test before deciding on a new name, even if you are not planning to launch your product in China. This is to minimize the chance of creating a name that sounds profane or has negative associations in the various Chinese languages.
A name should be tested under Mandarin (the official Chinese language), Taiwanese (also called Minnan or Hokkien), and Cantonese. These are the three most widely spoken languages by Chinese in China and in countries that have a million or more Chinese in their populations - the United States, Canada, Malaysia, Indonesia, Singapore, and Thailand.
Chinese Naming: Danger + Opportunity encourages readers to contact us with their suggestions, questions, or comments.
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