Chinese Naming: Q&A with Andy Chuang

About Us

Who We Are
Naming Blog
Press
Contact Us

Get A Name

10 Reasons
Personal Naming
E-Newsletter

Build A Brand

Name Evaluation
Naming
E-Newsletter

Subsidiaries

Apparel
Martial Arts
Calligraphy
E-Commerce
Shipping Rates
Testimonials
Shopping Cart

Good Characters™ Toll-Free 1-888-678-NAME (6263)
Fax 1-888-886-NAME (6263)

Naming

Home < Corporate

Naming

Are you considering brand-naming in China?

First, it would be important to run a Chinese linguistic test before deciding on a new name, even if you are not planning to launch your product in China.

Second, conduct Chinese name studies and trademark research if you are preparing to enter the future's biggest consumer market in the world. Your Chinese company or brand name should be two to three characters and never more than five. The more characters in the name, the weaker it sounds and the less memorable it becomes. The name should also be easy to pronounce and free from negative political, social, historical, or psychological associations. And the trademark research and registration should be done in both China and Taiwan to fully protect your intellectual property.

Contact us for more info.