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Why are cultural and linguistic analyses important?
The brief answer is economy. It is far more cost-efficient to check the appropriateness of your proposed names before conducting international trademark searches than after.
What is unique about Good Characters' cultural and linguistic analysis?
We give you more insight into the connotations and associations of your names because we ask more questions that are tailored to your project and provide you with more expert advice than any analysis you can get from another company. You can also hear how sample respondents actually pronounce your names and see how potential Chinese translations look and sound.
Good Characters specializes in Chinese naming. We know the market and psychology of Greater China better than anyone else and we have access to more trained and experienced linguists. As a result, we provide more comprehensive and insightful Chinese cultural and linguistic evaluations than anyone else.
What are my benefits?
Your benefits include but are not limited to the following:
- You save time and money and avoid potential embarrassment.
- You are ensured a successful product launch or renaming by identifying Chinese connotations and meanings for each name.
- You gain knowledge of your target Chinese markets from local sources.
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| Markets with populations of a million or more Chinese |
• China
• Taiwan
• Hong Kong
• Singapore
• U.S.A.
• Canada
• Malaysia
• Indonesia
• Thailand
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| Major Chinese languages |
| 1. Mandarin, the official language in China and Taiwan |
| 2. Taiwanese, also known as Minnan |
| 3. Cantonese, also known as Yue |
| 4. Shanghainese, also known as Wu |
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