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Name Evaluations

Contact Us for the Following Services
Chinese Naming
Name Evaluations
IPR Strategies
Services for Naming Firms
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All corporate projects are kept completely confidential. Your data is never published (except when a client has agreed to publish limited information about a project for PR reasons). 

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Chinese Names for Corporations

Strategic Advice and Training for Corporations

Good Characters knows the market and the psychology in Greater China. When you hire Good Characters, you build a Chinese brand that works. We know the importance of timing, positioning, and doing things right the first time.

Why Good Characters?

  1. Chinese naming specialist. We are dedicated to Chinese naming. Since 2001, we have created over 1,000 Chinese names for corporations and executives in North America, Europe, China, Hong Kong, and Taiwan. Most of our projects are completed within 8 weeks.
     
  2. Global Chinese perspective. We evaluate your brand and get you to think from the Chinese perspective. We bring you combined branding insights from east and west, mainland and overseas Chinese. We then develop the best Chinese name for you based on your brand's unique personality and positioning in Greater China
     
  3. Art and science. It's yin. It's yang. It's art. It's science. We develop a name based on the thoughts and ideas you want your name to inspire in those who hear it. We base the name on proprietary Chinese linguistic and psychological knowledge. We do not merely "translate" your name; we observe, interview, research, and finally present you with a number of name candidates that will deliver a strong, on-target, and lasting message to your Chinese customer. We explain the nuances of the different candidates and work with you to select the name that is just right.