Some school owners think they can save money by using an amateur designer and making color-copy certificates at Kinko's. However, this is not the case for two reasons.

First, the average cost per certificate for Good Characters' commercial raised printing is about the same as that of a color copy.

Second, lower quality certificates can turn students away. Many factors affect a parent's or student's choice of a school. The design and printing quality of certificates people see on their friend's wall is one. If just one potential student per month is lost to competitors with more professional looking brochures and certificates, the poor images will cost the revenue from 12 students in a year. How much does an average student spend in your school for training and merchandise? $100? How much will the loss of 12 students cost you? Is it safe to say at least $1,200?