Good Characters. That's who we are; that's what we do.

California (559) 472-3320

Good Characters is a naming company in California known for creating exceptional Chinese versions of American business names.

Chinese Naming Experts

Let Good Characters help you  develop a comprehensive list of potential Chinese versions of your business name as fast as 14 days so you can register and protect your brand in mainland China, Hong Kong, and Taiwan. Good Characters—that’s who we are; that’s what we do.

Tell us about your company, your brand, your products, your services, and your business aspirations regarding China. Our naming specialists will go to work and create a list of great name candidates for you.



Whether your style is to sit back and relax while the experts do their work or be fully involved in every step of the process, we are the obvious choice for you. We have been crafting Chinese names for over a decade and have perfected our naming processes through experiences in thousands of large and small naming projects. Our unsurpassed expertise in Chinese naming ensures your results to be not only successful, but exceptional.

Why a Chinese name?


Protect your brand name in China


A U.S. trademark does not protect you in China. We work with your team to create the best Chinese name so you can start the process of protecting your intellectual property rights (IPR) in China.


As the U.S. Commercial Service and the Department of Commerce advise, if you are seeking to distribute your products in China, it is essential that you register appropriate Chinese language versions of your trademark(s) well in advance. Failing to act can have devastating consequences for future business and translate to expensive problems.




China has a first-to-file system that requires no evidence of prior use or ownership, leaving registration of popular foreign marks open to third parties.


Foreign companies should register appropriate Internet domain names and Chinese language versions of their trademarks.


Source: U.S. Commercial Service




Develop and register a Chinese language version, and do so throughout the other jurisdictions of Greater China, including Hong Kong, Taiwan, Macao and Singapore.


If you do not create a Chinese mark, the market will do so, creating a Chinese “nickname” for your product. Your company may not like the image this mark projects, or someone else in China may like it so much they register it in their own name, forcing you to buy it back.


Source: U.S. Embassy Beijing


Serve one billion customers


The Chinese-speaking world is quickly becoming the world's biggest consumer market. Even in the U.S., Chinese is the third most frequently spoken language. To rise above the global competition, it is crucial that you have a brand that is not only free from profane or negative associations in various Chinese languages (at a bare minimum), but one that also speaks to the hearts of Chinese (“differentiate or be lost in the crowd”).

Fourteen years of providing authentic Chinese characters for 3,000+ businesses in North America and 45 countries worldwide. Founded and headquartered in California, U.S.A.

Copyright © 2001-2015 Good Characters, Inc. All rights reserved. Good Characters — That's who we are; that's what we do. Privacy Policy

You are at
Good Characters Home Page